Personal Project
Logo & Visual Identity for an Elephant Conservation Association in Africa
This project focused on creating a complete logo and brand identity for a non-profit dedicated to elephant conservation in Africa. The goal was to design a cohesive, impactful identity that clearly conveys the organization’s mission to protect elephants while resonating with its audience.
The visual identity features a fresh, modern aesthetic that captures the essence of the association’s purpose and values. I chose bold, distinctive typography that balances personality with legibility, ensuring the brand stands out within the non-profit sector while remaining memorable, trustworthy, and aligned with the mission.
For the color palette, I selected vibrant shades of blue and gray, accented with striking highlights to create a harmonious and eye-catching design. This carefully chosen palette reinforces the association’s message and helps it stand apart, making a lasting impression and driving engagement with its cause.
Solutions
Logo & Visual Identity: Creating distinctive and memorable visual identities that capture the core essence of the brand.
Poster and Brochure : Developing dynamic, eye-catching multimedia content designed to engage and captivate the audience.
Creative Direction: Leading the creative vision and strategy to deliver cohesive, impactful storytelling that resonates with the target audience.
Corporate Support Design: Crafting innovative, functional visual identity elements, from stationery to branded apparel (such as badges and sweaters), that enhance the visual identity's presence and appeal.
