This project involved a full branding and website design for a plastic packaging recycling company. The goal was to establish a strong, cohesive identity across both digital and print media while clearly conveying the company's core values and the quality of its eco-friendly recycled products.

The new brand identity embraces a fresh, modern aesthetic that reflects the company’s unique character and sustainability mission. To achieve this, I selected bold, distinctive typography that balances personality with readability, ensuring strong visual impact across all communications.

For the color palette, I chose a dynamic combination of Navy and Sky Blue, accented with striking highlights to create a visually compelling and memorable design. This carefully curated palette not only reinforces the brand’s identity but also helps it stand out in a competitive market, subtly yet effectively capturing consumer attention.