Nivea transformation
Logo, Brand, and Packaging Design
Nivea is an iconic brand with a rich history, and I envisioned a rebrand that brings a modern, elegant touch while preserving its essence. I chose soft, natural leather tones in shades of pink and refined the logo with rounded edges to reflect the signature softness of Nivea cream. Inspired by the growing trend of reimagining classic brands, I explored fresh packaging and a cohesive identity, embracing a creamy, delicate aesthetic that aligns with Nivea’s heritage. This project was a creative exploration, blending tradition with contemporary design for a fresh, yet familiar, look.
Solutions
- Logo & Brand Identity: Crafting a distinctive and memorable visual identity that embodies Nivea’s essence.
- Creative Direction: Defining a cohesive and modern brand narrative with a strategic creative vision.
- Packaging Design: Designing innovative, elegant, and functional packaging that enhances product appeal and market presence.
