Nivea is a iconic brand with a long history. I decided to rebrand it with a more modern look. I chose natural leather colors in shades of pink, and rounded the logo to recall the softness of the Nivea cream. I had a lot of fun creating this new Nivea logo and identity. In recent years, there has been a trend among graphic designers to re-brand famous brands. This trend seems to be here to stay, as any good graphic designer almost has to do so. I followed in the footsteps of other designers and re-branded Nivea in my way. I played with the packaging, and the logo, and created a re-brand in a creamy and soft style, similar to the Nivea cream.