Personal project
Logo, Brand, and Packaging Design
For the Sugar Rush brand, a comprehensive brand identity and strategy were developed. The primary challenge was to create a cohesive and unified packaging system while effectively conveying the brand’s core values and the quality of its products.
The design embraces a fresh, innovative aesthetic that reflects Sugar Rush’s distinctive identity. A bold and expressive typeface was carefully chosen to enhance readability and ensure strong brand recognition across all communications.
The color palette features vibrant shades of pink and green, complemented by eye-catching accent colors. This combination not only establishes a unique and memorable brand identity but also ensures Sugar Rush stands out in the market, capturing consumer attention in a striking and engaging way.
Solutions
- Logo & Brand Identity Design: Creating distinctive and memorable visual identities that truly capture your brand’s essence.
- Creative Direction: Shaping a cohesive and compelling brand narrative through strategic creative vision.
- Packaging Design: Developing innovative, eye-catching, and functional packaging that elevates your product and strengthens its market presence.
